A website and digital presence — built specifically for care providers
Specialist website design, SEO and digital marketing for CQC, Ofsted and Care Inspectorate-registered providers. We build for the families, commissioners and referrers who'll actually choose your service.
for care providers
we cover
live launch
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Care families decide online — before they ever call you
A care decision is one of the most emotional and important choices a family makes. By the time they pick up the phone, they've already reviewed your website, read your reviews, scanned your services, and compared you to three competitors. If your website doesn't earn their trust in the first few seconds, they go elsewhere — and you never even know they were looking.
Commissioners and referrers do the same. ICBs, local authority placement teams, social workers and discharge planners check your website before sending an enquiry. A weak online presence costs you placements you never knew were on the table.
A proper care website doesn't just exist — it works. It surfaces the right information for each audience, removes friction from enquiries, and earns the trust that turns a visitor into a phone call.
What goes into a care website that actually converts
Every site we build is bespoke — but the foundations are the same. These are the four sections every care website needs, and why:
DOMICILIARY CARE · LONDON
Compassionate home care, tailored to you
CQC-regulated personal care delivered with dignity.
Our care services
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Hero that converts
Clear, compassionate positioning above the fold. Service type, location, and a single dominant call-to-action — built for the visitor who has 3 seconds to decide.
Services with depth
Specific care services your provider offers — not generic web-template categories. Each links to a dedicated page with SEO content, FAQs, and a path to enquiry.
Trust signals where they matter
CQC display, verified reviews, established date, regulatory badges. Care families want certainty — we put it in front of them, not buried at the bottom.
Simple contact paths
Short, GDPR-compliant enquiry forms. WhatsApp click-to-chat. Phone number that opens the dialer on mobile. Removing friction is the difference between a lead and a bounce.
Six digital channels — all built for care
Your website is the foundation, but marketing is what drives qualified traffic to it. We cover every digital channel a care provider actually needs:
Search Engine Optimisation
Local SEO, care-specific keywords, technical optimisation, content for your services and locations — ranking you where families actually search.
Google Ads & PPC
Targeted paid campaigns for high-intent search terms ("care home near me", "dementia care London"). Budgets matched to expected lead value.
Social Media
Facebook, Instagram and LinkedIn presence designed for families, commissioners and care professionals — not generic small-business templates.
Content Marketing
Blog articles, guides and resources that demonstrate expertise, support families through difficult choices, and earn organic traffic.
Email & Newsletter
Family newsletters, referrer updates, commissioner briefings. Stay top of mind for the moment a placement decision is made.
Reviews & Reputation
Google reviews, carehome.co.uk, social proof, and proactive reputation management — the trust signals families actually check.
Care websites we build
Examples representative of what we deliver across the care sector. Each was built around the specific audience the provider needed to reach — families, commissioners or referrers:
Residential Care Home website
Full site for a CQC-registered residential home — including services, fees, virtual tours, and enquiry forms tailored for families.
Domiciliary Care website
Conversion-focused homecare site with service area mapping, free assessment flow, and Google Ads landing pages.
Supported Living website
Tenancy-led, person-centred site for a supported living provider — with commissioner-friendly evidence and case studies.
Private Clinic website
Bookable clinic site with appointment scheduling, GDPR-compliant patient forms, and integrated payment for consultations.
Children's Home website
Ofsted-aligned site for a children's residential service — with referrer evidence, staff bios, and safeguarding policies.
Multi-site Care Group website
Corporate site with multiple branded service pages, careers hub, and centralised lead management across 8+ locations.
Examples shown are representative of the service types we build for. Live links and case studies available on request — we respect client confidentiality.
DIY vs Generic agency vs Cura — what's actually different
Three paths to a care website. They look similar from a distance — but the outcomes are very different. Honest comparison below:
Website & marketing packages
Three packages from website-only through to full digital presence. Every package is delivered bespoke — pricing below is indicative for a typical care service.
Care Website
Essentials
A clean, conversion-focused 5-page care website — everything you need to launch online.
Website +
Local SEO
Full website plus ongoing local SEO — rank for the searches that bring care families to you.
Website + SEO
+ Marketing
Everything in Professional plus Google Ads, social media, content and reputation management.
Indicative pricing — bespoke scope and quote provided at consultation. All packages subject to terms and conditions.
Why care providers choose us for digital
Four practical reasons we're different from a generic web agency:
↓ Hover over each tile to see what it means in practice
Care-sector specialist
We only build websites and marketing for care providers. Every project starts with what families, commissioners and referrers actually want to see.
Compliance-aware design
Our team includes care sector professionals. We know what CQC, Ofsted and ICO expect on a public-facing website — and we get it right by default.
Build + ongoing support
We don't hand you a site and disappear. Updates, content, performance reports and strategy support are included throughout the relationship.
Pricing built for care
Care-business pricing, not corporate-agency pricing. Transparent fees, no hidden hours, no surprise invoices. Built for sustainability.
Frequently asked questions
Typically 3-4 weeks from initial briefing to live launch for the Starter and Professional packages. The Full Digital package takes 5-6 weeks because we set up the marketing infrastructure alongside the build. We work in defined phases — discovery, design, build, content, launch — so you always know where we are.
Yes. We build on WordPress (the world’s most widely-used platform) with Elementor or similar editors that don’t require coding. You can update text, images, news, and contact details yourself. For larger changes or new pages, we’re available on monthly retainer or as ad-hoc support.
Yes. Domain registration, hosting setup, SSL certificates and email setup are all included in the build. We use reputable UK hosting partners. You own everything — domain, content, design files — so there’s no lock-in.
Yes. All forms include explicit consent, all data is stored securely, all third-party scripts are documented. We provide a tailored privacy policy, cookie policy and a GDPR audit trail. Critical for care providers handling sensitive enquiries about vulnerable people.
SEO (search engine optimisation) is the long-term work of ranking your website naturally in Google results — slower to build but compounding over time. Google Ads are paid placements that get you to the top of results immediately for a per-click fee. Most care providers benefit from both: SEO for long-term presence, Ads for filling specific service gaps or new locations.
Yes — that’s a core part of our Local SEO work. We set up and optimise your Google Business Profile, build local citations (consistent name/address/phone across the web), and structure the website for local searches like ‘care home Doncaster’ or ‘domiciliary care Bromley’.
Yes. Our Professional and Full Digital packages include social media account setup, branded templates, and posting frameworks. The Full Digital package also includes monthly content management. For care providers, we focus on Facebook (where families spend time) and LinkedIn (where commissioners and referrers are).
Yes, with most major platforms. We’ve integrated booking systems, payment gateways (Stripe, GoCardless), care management software (Birdie, PASS, CarePlanner) and CRM tools (HubSpot, Salesforce). Tell us what you use and we’ll scope the integration.
You own everything from day one — domain, hosting (transferable), design files and content. If you choose to move, we hand over all access and assets. We back our work, so we’d rather earn your continued business than lock you in.
Let's talk about your digital presence
30-minute scoping call · No obligation · Honest assessment of where your website is now and what would move the needle