A website and digital presence built specifically for care providers
A care provider website has jobs a general web designer will not know about: showing your statement of purpose, meeting accessibility expectations, and making your registration status obvious to commissioners and families. We build and market sites for CQC, Ofsted and Care Inspectorate registered providers, from £995.
Care families decide online, before they ever call you
A care decision is one of the most emotional and important choices a family makes. By the time they pick up the phone, they've already reviewed your website, read your reviews, scanned your services and compared you to three competitors. If your website doesn't earn their trust in the first few seconds, they go elsewhere, and you never even know they were looking.
Commissioners and referrers do the same. ICBs, local authority placement teams, social workers and discharge planners check your website before sending an enquiry. A weak online presence costs you placements you never knew were on the table.
A proper care provider website does real work. It surfaces the right information for each audience, removes friction from enquiries, and earns the trust that turns a visitor into a phone call.
What goes into a care website that actually converts
Every site we build is bespoke, but the foundations are the same. These are the four sections every care website needs, and why.
CQC-regulated personal care delivered with dignity.
- 1
Hero that converts
Clear, compassionate positioning above the fold. Service type, location and a single dominant call to action, built for the visitor who has 3 seconds to decide.
- 2
Services with depth
The specific care services your provider offers, not generic web-template categories. Each links to a dedicated page with SEO content, FAQs and a path to enquiry.
- 3
Trust signals where they matter
CQC display, verified reviews, established date and regulatory badges. Care families want certainty, so we put it in front of them instead of burying it at the bottom.
- 4
Simple contact paths
Short, GDPR-compliant enquiry forms. WhatsApp click-to-chat. A phone number that opens the dialler on mobile. Removing friction is the difference between a lead and a bounce.
Six digital channels, all built for care
Your website is the foundation, but marketing for care providers is what drives qualified traffic to it. We cover every digital channel a care provider actually needs.
Search Engine Optimisation
Local SEO, care-specific keywords, technical optimisation, and content for your services and locations, ranking you where families actually search.
Google Ads & PPC
Targeted paid campaigns for high-intent search terms ("care home near me", "dementia care London"). Budgets matched to expected lead value.
Social Media
Facebook, Instagram and LinkedIn presence designed for families, commissioners and care professionals, rather than generic small-business templates.
Content Marketing
Blog articles, guides and resources that demonstrate expertise, support families through difficult choices, and earn organic traffic.
Email & Newsletter
Family newsletters, referrer updates and commissioner briefings. Stay top of mind for the moment a placement decision is made.
Reviews & Reputation
Google reviews, carehome.co.uk, social proof and proactive reputation management: the trust signals families actually check.
Care websites we build
Examples representative of what we deliver across the care sector. Each was built around the specific audience the provider needed to reach: families, commissioners or referrers.
Residential Care Home website
Full site for a CQC-registered residential home, including services, fees, virtual tours and enquiry forms tailored for families.
Discuss a site like this
Domiciliary Care website
Conversion-focused homecare site with service area mapping, a free assessment flow and Google Ads landing pages.
Discuss a site like this
Supported Living website
Tenancy-led, person-centred site for a supported living provider, with commissioner-friendly evidence and case studies.
Discuss a site like this
Private Clinic website
Bookable clinic site with appointment scheduling, GDPR-compliant patient forms and integrated payment for consultations.
Discuss a site like this
Children's Home website
Ofsted-aligned site for a children's residential service, with referrer evidence, staff bios and safeguarding policies.
Discuss a site like this
Multi-site Care Group website
Corporate site with multiple branded service pages, a careers hub and centralised lead management across 8+ locations.
Discuss a site like thisExamples shown are representative of the service types we build for. Live links and case studies are available on request: we respect client confidentiality.
DIY vs generic agency vs Cura: what's actually different
Three paths to a care website. They look similar from a distance, but the outcomes are very different. Here is an honest comparison.
| Factor | DIY (Wix / Squarespace) | Generic web agency | Cura Compliance |
|---|---|---|---|
| Understands the care sector | No | No | Built around it |
| Care-specific page templates | Generic | Sometimes | Bespoke |
| Aware of CQC/Ofsted public-facing rules | No | Rarely | Always |
| Family, commissioner and referrer journeys | One audience | Limited | All three |
| GDPR and care-data compliance built in | Templates | Generic | Care-grade |
| Lead generation focus | Self-service | Generic | Built for it |
| Ongoing support and updates | You do it | Retainer | Included |
| Care marketing knowledge | None | Surface | Specialist |
| Time to launch | Months (you) | 8 to 12 weeks | 3 to 4 weeks |
| Total cost over 3 years | Hidden costs | £8k to £15k+ | £3k to £6k |
Website & marketing packages
Three packages, from website-only through to a full digital presence. Every package is delivered bespoke; the pricing below is indicative for a typical care service.
Care Website Essentials
A clean, conversion-focused 5-page care website: everything you need to launch online.
- Up to 5 pages designed and built
- Mobile responsive, with GDPR-compliant forms
- Domain and hosting setup
Website + Local SEO
Full website plus ongoing local SEO, so you rank for the searches that bring care families to you.
- Up to 10 pages with SEO content
- Local SEO and Google Business optimisation
- Monthly performance reporting
Website + SEO + Marketing
Everything in Professional, plus Google Ads, social media, content and reputation management.
- Everything in Professional
- Google Ads management and social media
- Content marketing and reputation
Indicative pricing: bespoke scope and quote provided at consultation. All packages subject to terms and conditions.
Why care providers choose us for digital
Four practical reasons we're different from a generic web agency.
Care-sector specialist
We only build websites and marketing for care providers. Every project starts with what families, commissioners and referrers actually want to see.
Compliance-aware design
Our team includes care sector professionals. We know what CQC, Ofsted and the ICO expect on a public-facing website, and we get it right by default.
Build + ongoing support
We don't hand you a site and disappear. Updates, content, performance reports and strategy support are included throughout the relationship.
Pricing built for care
Care-business pricing rather than corporate-agency pricing. Transparent fees, no hidden hours and no surprise invoices, built for sustainability.
Frequently asked questions
How long does a Cura website take to build?
Can I update the website myself after it's built?
Do you provide hosting and domain registration?
Is the website GDPR-compliant for care data?
What's the difference between SEO and Google Ads?
Will my site show up on Google Maps and local searches?
Do you handle Facebook and Instagram setup?
Can you integrate booking, payments or care management systems?
What happens if I want to leave Cura later?
Let's talk about your digital presence
No obligation. An honest assessment of where your website is now and what would move the needle.